Wednesday, December 25, 2019

Descriptive Essay Horse Shopping - 1697 Words

Horse Shopping When me and my dad were horse shopping we would fly all of the east coast and down south. We fly out to Pennsylvania. We fly out to Georgia. We fly out to Florida. We fly out to Virginia. You probably get the point. We flew everywhere. We were flying out to Pennsylvania one day to go try a horse with Courtney Cooper, a Rolex competitor, and me and my dad were super tired because two days before that we had flown in at 2 in the morning from Phoenix from a vacation. We had gotten a call from Courtney one day when we were on vacation that a super cool horse had come up for sale and Courtney had gotten us first right (which means we got to ride him before anybody else and if we want†¦show more content†¦The attendant took the saddle and the bag. My dad put his backpack and I put my backpack under the seat in front of us. Which left us with almost no leg room and my dad is 6’4 so he needs legroom; and to make it all better, the person in front of my dad reclined their sea t. We were 10 minutes from landing and I could see the beautiful Summer trees of Maryland. I could see the airport because we had to circle it a few times because of runway traffic. Now we were getting ready for landing and we were lining up and starting to descend more. My ears were hurting the worst they had every hurt when the planes descended. It was windy in Maryland that day and our plane was so small. When we were landing the plane was rocking back and forth and back and forth. The landing made me feel sea sick. We got off the plane and hurried to the transportation to the car rental place. We had rented a Cadillac SRX from Avis Car Rental. We had to wait in a long line for about 45 minutes and when we got to the front desk they took forever to call in on the car to get it to us.†I am sorry it took so long† said apologinly Alex, a worker at Avis, you could tell that he want a tip. We finally walked out to the car. Or where the car was supposed to be. We had been one hour and fifteen minutes and we were still waiting outside for the car. We had been waiting for 20 minutes and we calledShow MoreRelatedAnalysis Of Moody Streets : Analyzing The Duality Of Atmospheres1868 Words   |  8 PagesToday, Soho has moved from a place where Karl Marx and Friedrich Engels could debate capitalism, to a sex-center where drag queens are advertised by name (Thornbury). In this essay, I will explore how Soho has evolved to have dual atmospheres living side by side. The dual atmospheres that will be discussed through descriptive language and ethnographic observation are the majority (tourist hub) and minority (local Soho). Atmosphere will be defined in the terms that help â€Å"in thinking about intensitiesRead MoreReviewer in English Iv Nat5930 Words   |  24 Pageshim or her. Or, he or she could be yelling at someone in the backseat whom you missed in your first observation. The woman pushing the stroller could be wheeling around an old dog. 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Monday, December 16, 2019

Discrimination Of Racial Minorities On Social Economies

Discrimination of Racial Minorities in Social Economies The social economy comprises of a diverse network of organizations and enterprises involved in various operations of society s economic sector. Examples of such include; associations, foundations, cooperatives, and social enterprises, sharing similar features and values. These features and values might include; democratic governance, independent management, independence from general authorities, a combination of interests, voluntary membership, re-investment of gains, and defense of application (Quarter et al., 2009). However, through history, the existence of diverse populations in local and international jurisdictions changed the operation of social economy organizations. Slave†¦show more content†¦These social interests vary from small communities to large societies. However, in either case, economic systems remain governed by noneconomic motives (Quarter et al., 2009). Social economy organizations aim at earning eit her sizeable or entire portion of revenues accrued from marketplaces. These organizations work effectively in private market sectors, and without any external aid such as local or international government financing (Polanyi, 2014). The volume of social economy organizations comprises of cooperatives with capital shares that accrue their revenues from market zones. These include marketing cooperatives, food retailing cooperatives, and credit unions. Others include commercial non-profits such as Blue Cross, automobile associations, recreational institutions, for example, the YM-YMCAs (Quarter et al., 2009). Characteristic Discrimination of Racially Marginalized Communities Discrimination of racially marginalized groups can be discussed using four specific criteria shared by social economy organizations. These characteristics comprise of social ownership, social participation, social objectives in organizations missions, and civic engagement. Social Objectives Social economy organizations are set to meet social objectives that are drafted into organizations charters. These objectives surpass conventional decisions to adopt corporateShow MoreRelatedRacial Discrimination Against Minorities Within The American Workforce Essay1677 Words   |  7 PagesRacial discrimination against minorities within the American workforce is evident. Structural racism is the cause of why qualified minorities lacking opportunities, while lesser-qualified White-Americans are hired. This paper will discuss what structural racism is, how it plays into racial discrimination against qualifieded minorities, what can be done to prevent further racial profiling, and briefly touch on the adverse effects racial prejudice has on the economy. Keywords: structural racism, qualifiedRead MoreRace Relations : A Resolved Issue?1644 Words   |  7 Pagesrelations has died down since the civil rights movement, it is still present in politics and the work place today. Race relations works to better the rights of minority citizens and to lessen the gap between the races. With the facts stated above, race relations are an important issue in the United States of America. Race is a much discussed social and political topic. Race, especially in the United States is everybody’s business. Profiling is evident today, where going to an airport can be a hassle ifRead MoreThe Wage Gap Within The United States1687 Words   |  7 Pagesis just a gender problem but it is not, it is unequal opportunities for racial and gender minorities; in fact some women that are of a certain race are paid significantly less than someone who is only of one minority. 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Sunday, December 8, 2019

Integrated Marketing Communication Audit of Dell Inc

Question: Describe about the Integrated Marketing Communication Audit of Dell Inc. Answer: Introduction Integrated Marketing Communication Audit means to identify and measure whether there are no message inconsistencies and strategic gaps in an organizational marketing program implemented to communicate with the customers (Kitchen, P, Pelsmacker, P, 2004). In the present business world market emphasis on customer relation is very essential to retain the existing customers and to attract new customers (Govani, N, 2003). In this report of Dell Inc. we have discussed about the marketing communication strategy used by the company and also the areas where certain improvement is required. A detailed description of the recommendations, implementation plan and; evaluation and control is explained in this report. Dell Inc. is one of the global leaders in Personal Computers (PCs) (Thompson, 2006). The company is engaged in offering a full line of notebook PCs and desktops that are designed to fulfil the requirements of their customers. They also deal in network servers, workstation, Ethernet switches and storage systems. Dell Inc. sells handheld computers and is engaged in the marketing of third party peripherals and software. The mission of the company is to supply high quality personal computers to home and business computers users with the help of direct marketing strategy. The strategy of Dell Inc. consists of three elements in pursuit of the mission of the company. These elements includes Minimize inventory, obtain facts and information from the customers and to fulfil their wishes and do not sell their products indirectly. Dell Inc. has a global objective to generate around 50 % of its sales in all the regions where the company is conducting its business activities on line over the internet. It is becoming a little difficult to achieve this objective. The region that cannot fulfil this objective is Mainland China. Due to this reason, the objective of the company to make online generated sales was achieved only around 15% by the year 2004. After such negative result Dell started to put more focus on this issue. The attainment of market share at the top most rank in the global market is another important objective of Dell Inc. There is no doubt that the company is a global market leader still it is not being able to lead in all its regional markets. Dell Inc. is functioning effectively in the form of a virtual corporation. Focus and specialization is the main benefit that Dell could enjoy because of such functioning. Due to an increase in the global competitiveness it becomes very important to improve customer satisfaction (CTI Reviews, 2016). The benefit of customer satisfaction is enjoyed by this company by decreasing the delivery time and at the same time increasing the quality. In this report the details regarding how Dell Inc. has integrated its marketing communication plans and its result is clearly mentioned. Current Integrated Marketing Communication of Dell Inc In Dell Inc. the integrated marketing communication strategy are complex because it has been designed keeping in view the conditions in developed economies. These may not be relevant in present situation therefore it becomes very difficult for Dell to cope up with the changing environment and needs of the customers. These strategies of Dell may not be accurate and relevant in some developing markets as they are in the developed markets and economies. The main IMC strategy of Dell is to make use of direct marketing, media advertising and internet marketing and to maintain public relations. The mix of these applications is proved to be the best for the company to make people aware about its products and uses. This IMC channel has the capacity to influence to a great extent by opting for more of traditional considerations related to market segmentation that can define the targeted market for specific products that company wants to promote and increase its sales (Belch, E and Belch, A, 2 003). Dell is currently driving its focus on adopting direct marketing approach in the PC market. (Store.directmarketingturkiye.com, 2016). This will help in eliminating various intermediate elements related to channels of marketing that allows Dell to make sales directly to the ultimate users. Therefore, this approach was not appropriate due to its increased cost. Its marketing strategy is totally based on the concept of build to order that can help in lowering the inventories, lowering its costs and therefore making improvements in the profitability of the company. This will simultaneously boost the level of satisfaction among its potential customers (Roberts, M and Berger, P, 1999). Is Direct Marketing Suitable for Dell Inc.? Direct Marketing is an interactive system of marketing (CTI Reviews, 2016). That makes use of various multiple media to enhance measurable transactions and responses (Linton, I, 2016). This type of marketing at Dell to implement customer strategy focuses on targeted email advertising, direct response advertising and direct mail advertising through newspaper promotions. Direct marketing at Dell has offered more advantage to the company as compared to the traditional form of marketing methods (Dudovskiy, J, 2015). What are the advantages and disadvantages of Direct Marketing at Dell Inc.? Some of the advantages enjoyed by Dell because of adoption of direct marketing are as follows: Response driven: it includes a device that allows making response to a companys direct form of communication. Measurability: Quantitative measurement techniques can be applied to such response rates through various media plans, offers, creative executions that can be modified and tested over a period of time. Precision Targeting: Direct marketing is that type of targeted medium that keeps focus on communicating to the targets that were preselected. The selective distribution of communication will bring out more efficient allocations that are a part of relatively scarce resources. Competitive Exclusivity and invisibility: It is a fact that direct mail has less competition as compared to other form of communication. Clutter exists in mailbox, which is less than hundreds as compared to other advertisements that individual are exposed on a regular basis. It becomes difficult for the competitors to control the tactics in a timely manner due to the efficiency of the company to make control on who receives a communication. The disadvantages of direct marketing are as follows: Cost per Contact: it will cost a higher charge to reach an individual in the process of direct marketing as compared to the traditional advertising methods. Developing brand image: keep the focus on generation of response, the process of direct marketing has not been able to create an image generating medium. As we know that generation of image is necessary in the personal computer market because the products move towards commodity and its status. Junk mail Perceptions: In the process of direct marketing, the communications are not requested by recipients. Unless the offers are targeted in an appropriate way, they are generally perceived to be irritating as a junk mail. Poor production quality and ineffective targeting can also be responsible for causing irritation. Does Dell Inc. require any organizational change? The advertiser and the agency of Dell Inc have many challenges in an individual basis related to the culture and tradition of the customers. Therefore, both theses parties should collectively find out ways to resolve these organizational issues. They must face the obstacles together by redefining the shared ownership in the decision making process of the organization related to the integrated marketing communication plans. Each must be willing to integrate the new tools and policies that are capable to provide qualified results in those areas where traditional marketing system is not being followed, that can be judged and managed in an effective way. Dell should always be ready to adopt new ideas to bring customer satisfaction. At this stage which is very delicate to accept adoption of innovative ideas, the data quality is of significant importance. This is mainly because at this critical stage scrutiny will be at the highest level (Schultz, D, Patti, C, Kitchen, P, 2013). In some ca ses the outcomes were not really successful and require proper communication plans, education and testing, team work in order to overcome these obstacles emerging in the organization. Recommendation for Improving IMC plan IMC is that concept of marketing communication that recognizes the value and importance of comprehensive plan that helps in evaluating the roles of various communication strategies that are disciplined, consistent, clear and bringing maximum communication impact (Swain, 2004). Within the PC industry, Dell Inc. should take into account the status of the company that are unique in order to bring development of an IMC plan in the organization. As it is already mentioned above that Dell is a virtual company, it is not that typical company that is totally engaged in the manufacturing process. The more focus is put on made-to-order goods within the framework to improve customer strategy. The company is not involved in the manufacturing of PCs that it sells. Whereas the company makes purchases of such components for the vendor supplying quality products and assembles them to provide those products to the customers in the form of made-to-order PCs (Warkentin, M, Bapna, R and Sugumaran, V, 20 00). The main requirement for improvement is to customize the direct marketing strategy of the company. When a new plan will be developed it must be able to define the new strategy of marketing adopted by the company. Mass customization should be the main strategy in being able to compete rationally in the market and implementing marketing theory of the company (Rautenstrauch, C, Eggebert, R and Turowski, K, 2012). Mass customization here means to practice of mobilizing innovations technologies in communications and production process, designed to fulfil the demand of the targeted market segment (Hilton, 2008).The new designed concept of Dell Inc. is that it will be following the made-to-order strategy strongly to reduce loopholes available in the previous marketing plans. Mass customization will provide economies of scale in the organization (Westbrook and Williamson, 1993). Mass production is that type of production that produces standard products in bulk maintaining the stability in production process there was an urgent need to implement new mass customized concept so that the company can maintain its position in the global market. The company can embrace globalization by applying this new con cept and can become a leader in the globe for PC market. We all know that the high level delivery of customer satisfaction is actually very difficult for any organization, as the customer behaviour is such that they can never be satisfied their demands and needs keeps on growing day by day (Egan, J, 2014). To tackle this problem Dell Inc. should integrate marketing and communication plans in a proper and most efficient ways. Implementation Plan The strategic role of various communication media can be evaluated by an integrated marketing communication plan (IMC) (Shanahan, K, 2014). These various types of media are media advertising, interactive or internet marketing, public relations, media advertising, personal selling, etc (Kliatchko, J, 2005). Dell is successful in integrating marketing communication plan with the help of direct marketing strategy. Therefore, due to such an achievement the company will be continuing to follow direct marketing process making it as an important element of the communication strategy. Dells internet marketing will fulfil the following functions and roles of the company. Customer communication medium Customer service Customer technical support Direct product customers sales Evaluation and Control In order to meet the sales objectives, Dell Inc. should formalize a monitoring system that can collect information and facts for the evaluation of IMC plan. Proper evaluation and control system will enable the company to develop plans in a perfect manner according to the nature and objectives of the company. Reports should be evaluated on a monthly basis that will facilitate better comparison and performance while determining the performance of the company. Quarterly control reviews are also important to bring necessary modifications in the implementation of the newly customized mass plan. Conclusion From the above discussion, we can say that Dell Inc. is a global leader in personal computers. The main marketing strategy of the company is to follow direct marketing while making communication with the customers to find out what are their needs and demands. Direct marketing is the main reason behind the companys success. Now due to change in the needs and wants, the company should strongly follow the concept of mass customization to bring changes and to integrate various communication media. The concept of mass customization has brought positive changes in the company and that can help Dell Inc to achieve their desired goals by satisfying the wants of customers even at the regional areas. It is true that the future of marketing communication desires for greater measurement and accountability. To achieve these objectives of the company, there must be a clear understanding about how to plan and to apply the plan. The challenge of advertisers and agency does not stop here; they still have to find ways to manage the rapid and large delivery of various data. Integrated marketing communication is that approach of managing and planning communication which can help in reducing marketing costs. Due to this concept, in an integrated campaign, various tools can feature the same treatment in a creative manner. IMC brings creative consistency in the activities of the organization, and this can further help in cost saving. All the necessary details are being forwarded to the potential consumers and business customers so that they are updated with the new technologies and advancements introduced in the products of the company. This approach can help in creating customer satisfaction and build customer loyalty by retaining them with the company by satisfying all their desires. References Belch, G and Belch, A, (2003). Advertising and Promotion : An integrated Marketing Communications Perspective. New York: McGraw-Hill College. CTI Reviews, (2016). Advertising and Promotion, An Integrated Marketing Communications Perspective: Business, Marketing. Cram101 Textbook Reviews. CTI Reviews, (2016). Principles of Advertising and IMC. Cram101 Textbook Reviews. Dudovskiy, J, (2015). [Online]. Dell Marketing Strategy. Viewed 21 October 2016 from https://research-methodology.net/dell-marketing-strategy Egan, J, (2014). Marketing Communications. SAGE. Govani, N, (2003). Dictionary of Marketing Communications. SAGE Publications. Hilton, (2008). Managerial Accounting. Tata McGraw-Hill Education. Kitchen, P, Pelsmacker, P, (2004). Integrated Marketing Communications: A Primer. Psychology Press. Kliatchko, J, (2005). Towards a new definition of Integrated Marketing Communications (IMC). International Journal of Advertising, 24(1), 7-34. Linton, I, (2016). [Online]. The importance of Integrated Marketing Communications. Viewed 21 October 2016 from https://smallbusiness.chron.com/importance-integrated-marketing-communications-73248.html Rautenstrauch, C, Eggebert, R and Turowski, K, (2012). Moving into Mass Customization: Information Systems and Management Principles. Springer Science Business Media. Roberts, M and Berger, P. (1999). Direct Marketing Management. Prentice Hall. Schultz, D, Patti, C, Kitchen, P, (2013). The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace. Routledge. Shanahan, K, (2014). [Online]. How to implement and integrated marketing communications plan as a non marketer. Viewed 21 October 2016 from https://www.steamfeed.com/marketing-tips-non-marketers/ Store.directmarketingturkiye.com, (2016). [Online]. DELL COMPUTERS Building Great Customer Experiences. Viewed 21 October 2016 form https://store.directmarketingturkiye.com/dellcomputers.html Swain, N, (2004). Perceptions of IMC after a decade of development: Whos at the wheel, and how can we measure success? Journal of Advertising Research, 44(1), pg 46-65. Thompson, (2006). Crafting and Executing Strategy: The Quest for Competitive Advantage. Tata McGraw-Hill Education. Warkentin, M, Bapna, R and Sugumaran, V, (2000). The role of mass customization in enhancing supply chain relationships in B2C e-commerce markets. Journal of electronic Commerce Research, 1(2), 45-52. Viewed 20 October 2016 from https://www.lotsofessays.com/members/print.php?request=1696343[14/4/2552%2018:50:15

Sunday, December 1, 2019

Neuroanatomy of and Neural Processes of Learning free essay sample

Describe the neuroanatomy of and neural processes related to learning based on current literature. Through research and laboratory studies, we have a better understanding of how learning can truly physically change the structure of the brain and its functional organization. With these advancements in cognitive neurosciences, educators and psychologists can enhance and form learning techniques to fit multiple settings and learning styles. However, as we grow into adulthood our â€Å"perception† of what we learn, at times, evolves into our own belief system. For some, perception is reality. This perception and other stimuli contribute to our process of learning. When we learn, the process is similar to that of a computer processing information. As we receive new stimuli, our brain searches for any existing information regarding the subject matter. If it is a new skill, our brain makes the necessary adjustments and begins to create a â€Å"database† on the new skill. As we gain experience the skill improves and the brain stores the information (Zirbel, n. We will write a custom essay sample on Neuroanatomy of and Neural Processes of Learning or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page . ). This neurophysiological processing remains the same from a young child to an adult, even though the brain constantly reorganizes itself. Neural patterns and the development of neural connections are those talents and capabilities that an individual is striving to improve, those that have important emotional, personal or survival value, and other skills that used repeatedly. These patterns are nearly impossible to destroy unless they are affected by some brain trauma or some form of disease. The higher the level of dense neural connections signifies someone’s knowledge, abilities, and skills. This expands concept understanding by connecting into the person’s strengths. In order to support proficiency in these skills a large number of neural pathways must exist. We use our stored knowledge to process and interpret our experiences.